New sales partner in Brazil

Brena Bäumle will represent Koelnmesse as of 1 January 2014

Starting on 1 January 2014, Brena Bäumle will represent Koelnmesse GmbH in Brazil. The company Bäumle Organização de Feiras Ltda. will take over the responsibility for acquiring exhibitors and visitors from Brazil for events staged by Koelnmesse. Four employees in addition to Brena Bäumle will be providing support for Koelnmesse at the company's offices in São Paulo and Curitiba.

"Brena Bäumle has many years of experience in the Brazilian trade fair industry and has an excellent local network. We look forward to working together with her," said Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. Brena Bäumle worked for a number of years as the Managing Director of an international trade fair company in Brazil. In addition to representing Koelnmesse, Bäumle Organização de Feiras Ltda. also operates in an additional area of business: the organization of Brazilian group participations in trade fairs at venues all over the world, including Cologne. Brena Bäumle has already come to Cologne a number of times in order to organize the Brazilian pavilions at Koelnmesse events such as Anuga and the International Sweets and Biscuits Fair (ISM).

Brazil is the most important market in South America for Koelnmesse. In 2013 more than 150 exhibitors and 2,000 visitors from Brazil participated in events staged in Cologne. Because of the strong Brazilian food industry, Anuga and ISM are the trade fairs with the largest numbers of participants from Brazil. At the end of January 2014 Brazil will also be the partner country of ISM. Another important trade fair for the Brazilian market is the International Dental Show (IDS).

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Contacto

SGM Ferias & Servicios, S.L.
C/Núñez de Balboa, 94 - 1º C
28006 Madrid
Tel.: 91 359 81 41 / 91 359 84 55
Fax: 91 350 04 76

info@koelnmesse.es
www.koelnmesse.es

 

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