ORGATEC 2014 on course for success

  • 75 percent of the exhibition space sold

 

  • Booking level up on last year

 

  • Early bird discount until March 2014



The preparations for a successful ORGATEC 2014 are already in full swing. Over 75 percent of the available exhibition space is already booked ten months before the leading international trade fair for Modern Office & Object opens its doors in Cologne from 21 to 25 October 2014. Approx. 400 companies had already confirmed their participation at the fair by the end of the first early booking phase in November. "The number of bookings has increased compared to the same period of the previous event," explained Katharina C. Hamma, Chief Operating Officer of the Koelnmesse. "All of the major exhibitors have already registered for the fair and the industry is looking optimistically ahead to the ORGATEC 2014." The list of exhibitors includes among others: Arper, Bene, Carpet Concept, Dauphin, Durable, Hay, Hund Büromöbel, Interface, Interstuhl, Kommtech, König + Neurath, Rehau, Sedus Stoll, Stoll Giroflex, Tobias Grau, Unifor, Vitra and Walter Knoll. The trade fair will once again excel in 2014 as a result of its high level of internationality. Over two thirds of the exhibiting companies come from abroad. Companies from Italy, Sweden, Denmark, Turkey, France, Great Britain and Spain are particularly strongly represented.

The positive indications don't really come as a surprise, because the working environment is facing radical changes all over the world. In the course of the demographic change, the number of older employees is increasing, whereas on the other hand the young "digital natives" are starting their professional careers. The pressure for companies to be innovative is rising, whilst for the employees the personal work/life balance is gaining more and more importance. Due to the continual emergence of new technologies, the working hours and leisure time are constantly merging and both the companies and employees are having to adapt to this new situation.

From 21 to 25 October 2014, the ORGATEC will focus on holistic solutions and overall concepts from all of the relevant sectors to do with the working and habitat space "office". In Cologne, leading national and international manufacturers from the furnishing, flooring, acoustic, lighting, media and conference technology sectors will be presenting their products and services to industry players from all over the globe: From start-up founders, to distributors and decision-makers from medium-sized companies, through to the purchasers of a DAX company. The trade fair programme of the ORGATEC doesn't exclusively focus on solutions for the classic office, it also covers comprehensive furnishing solutions for public spaces.

The ORGATEC will present innovative solutions for office interior design in Halls 6 to 9. Whereby Hall 6 also accommodates the international "ORGATEC Trendforum", where on all five days of the trade fair top-class experts from the business, (interior) architecture, planning and consulting sectors as well as diverse user companies will discuss current trends and present examples of best practice from the modern office and working environment.

A novelty at the ORGATEC 2014: the "Materials" special exhibition in Hall 8. Under the title "IOI - Smart Office Materials" this exhibition is going to be of particular interest to architects, planners and interior designers, who are looking for something special.

Hall 10.2 is completely dedicated to "ORGATEC Contract". Here, the trade visitors can look forward to comprehensive furnishing solutions for diverse areas in public spaces such as transit lounges, hotel lobbies, restaurants or theatres and cinemas. The hall also houses the Architects' Lounge that features a further special exhibition.

There will be two new competence centres in Hall 11.2 at the trade fair in 2014: "ORGATEC Space" and "ORGATEC Mobile". Countless different details have to be taken into consideration when designing modern working environments: For example, the flooring is just as important for the chosen lighting as it is for the overall room acoustics. The "ORGATEC Space" competence centre does justice to this integral approach, bundling under the motto "Spaces 2014 - Connecting people" the segments lighting, flooring, walls, climate and acoustics into a comprehensive exhibition on the theme of room concepts.

The second competence centre, "ORGATEC Mobile" concentrates on the "mobility and technology in the modern working world". Here, the term "mobility" doesn't just refer to working outside of the classic office, but also to flexibility at the actual workplace itself. "ORGATEC Mobile" will provide trend-setting impulses and solutions which satisfy the growing demand for flexible working environments. Suitable products and concepts - from software modules, to portable devices, through to classic solutions for working on the road, such as briefcases or suitcases on wheels, will be on display.

The support programme "Young Innovative Companies" will also once again form part of the ORGATEC. The networking format "ORGATEC Boulevard" - the motto of which is "Out of Office" in 2014 - will invite the trade fair visitors to a business chat or to relax in the lounge and communication zones away from the hustle and bustle of the trade fair.

INSIGHT COLOGNE
The "INSIGHT COLOGNE" presents concrete examples of best practice. The Cologne Office and Architecture Night will turn contemporary office architecture into a true experience on October 24, 2014. The trade visitors and people interested in architecture can discover the innovative world of offices in Cologne per shuttle bus. This is an open concept of the Koelnmesse, which carries the ORGATEC themes "Furnishing", "Space" and "Mobile" out into the whole city.

Early Bird
For all companies, who would like to secure themselves an attractive stand location at the ORGATEC 2014 in good time: The ORGATEC early bird discount with a reduced square metre price of 174 Euros is still available until March 31, 2014 (registrations cost 189 Euros from April 1, 2014, onwards).

ORGATEC 2.0
The ORGATEC is available on Facebook 365 days a year. Visit us at www.facebook.com/orgateccologne

Note for editors:
Photo material on the ORGATEC 2012 as well as the logo can be found online in our image database at www.orgatec.de under the rubric "For the Press".

If reproduced we would kindly ask you to send us a sample copy.

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Contacto

SGM Ferias & Servicios, S.L.
C/Núñez de Balboa, 94 - 1º C
28006 Madrid
Tel.: 91 359 81 41 / 91 359 84 55
Fax: 91 350 04 76

info@koelnmesse.es
www.koelnmesse.es

 

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